Social Media in the Tech World

The role of SMM in the laptop choice and selection

It is not a secret that often people prefer to make decisions based on the others' opinion. How do you think so high interconnected the efficiency of the social marketing media and consumer behavior? Right, it is highly tied.

Let's consider on the computer industry. When you want to buy a new

gadget you do some target

research, observation, based on the results of which you make your final choice. 

Today, the possibility of laptops reached the point of technical equipment of personal computers. Each laptop - its own set of advantages.
Choosing a laptop computer, you need to take into account the features of the memory card and processor, almost you need to know as well as exactly how will you plan to use the laptop.

 However, even identify with the necessary parameters for your future laptop, you'll still be wondering: "Which manufacturer to prefer." 

  A large number of firm producing them offer to buyers a wide variety of different ways to accelerate their choice.

And now, it is time to learn what specific activities company conduct in social media and how it uses  specific channels and what for?

In order to make easier buyer's choice I give brief overview of the lead computer brands.

What is behind Samsung’s social media success?

What is the main goal of Samsung’s presence in social media? Are they more focused on increasing engagement or rather growing traffic? 

Samsung is focused on growing reach and engagement by creating high quality local or localized content. As a company that needs to sell a lot, Samsung also helping to sell products via social media. 

However, what’s even more important is to be accepted by the community and be an active & helpful part of the community.

Company trying the best to be as human as possible in the corporate world; it working on credibility, regularity and cohesion in it's communication efforts. One amazing case study can bring you fame, but it won’t change much in brand perception.

What is about usage of specific activities and of the specific channels?

Samsung use different channels, different goals and usage. Social media architecture no longer evolves around Facebook. It’s still a dominant social media platform but more like an amplifier, reach and awareness creating platform, than a center hub. It is perfect for product launches, supporting existing campaigns, and news and information spreading.

Twitter and Instagram are highly mobile, more specialized and direct platforms. They are using them as engaging platforms, for daily & direct communication, lifestyle communication, identifying influencers (with a use of social media monitoring), real-time communication,  and supporting existing campaigns. 

Youtube, as a second-largest Internet search engine is a search-enhanced platform, though Samsung thinking about expanding the role of their channel.

Anti-social Apple

Quite the contrary Apple Inc use social media.

It is amazing, but this is really truth! Apple is not only abstaining from a major marketing opportunity, but turning its back on an increasingly vital channel for customer feedback and support. 

The company’s philosophy toward customer input was probably best summed up by Steve Jobs himself. In 1998, he told Business Week: “A lot of times, people don’t know what they want until you show it to them.”

It’s hard to argue with a business that has revolutionized multiple industries with a string of category-defining products, but Apple’s indifference to social media is puzzling.

By the way 

As you can see how the two big competitors, producing computers use quite different way to attract target audience. 

According to my brief overview I can say that buyer's choice not always depends on efficiency of social media, but this is more exception than rule.

Anyone who’s ever used an Apple product or stepped inside an Apple store can tell you how the company earned those fans. Apple knows its customers. It’s a loyal, passionate one-to-one relationship the company has invested decades and billions in cultivating. And who needs community when you’ve got a relationship like that, right?

Through innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry.

To sum up, the majority of buyers need to customer feedback and support to feel themselves in safe. So that is why, people search some responses about products before they will buy.